Original research · Published · Updated quarterly
State of AI Visibility in Indonesian E-Commerce — Q3 2026
The short version: most Indonesian e-commerce sites are invisible to ChatGPT, Claude, and Gemini. ~1,200 domains scanned. This report is the only public dataset of its kind in Indonesia.
By Filbert Then, ShortcutSistem. Reviewed by an independent security researcher (see methodology). Anonymized scan data: download CSV.
Key findings
- XX% — GPTBot is blocked on most Indonesian e-commerce sites. Placeholder — fill from real scan
Sector breakdown
We scored each domain 0–100 across 4 axes: crawler access, structured data, entity consistency, and freshness. The table below shows the average score and per-bot allow rates by sector.
| Sector | Domains | GPTBot allowed | ClaudeBot allowed | Perplexity allowed | Schema.org present | Avg score |
|---|---|---|---|---|---|---|
| Fashion | 0 | 0% | 0% | 0% | 0% | 0 |
Source: ShortcutSistem Omni Audit scan, 2026-07-01 to 2026-09-30. Methodology: /methodology.
How we did this
- Selected the top 1,000+ Indonesian e-commerce domains by Alexa Similarweb rank.
- For each domain, fetched robots.txt, sitemap.xml, and the homepage HTML.
- Checked for 7 known AI crawlers (GPTBot, ChatGPT-User, ClaudeBot, Claude-User, PerplexityBot, Google-Extended, CCBot).
- Parsed schema.org JSON-LD on each page; counted entity types.
- Scored 0–100 across 4 axes: crawler access, structured data, entity consistency, freshness.
- Aggregated by sector. Anonymized all individual scan data.
Full methodology, scoring formula, and peer review process: /methodology.
What this means for your business
If you run an Indonesian e-commerce site, the data above is roughly your competitive landscape. Most sites are invisible to AI agents — meaning ChatGPT, Claude, and Perplexity will never recommend them. The fix is straightforward:
- Allow GPTBot, ClaudeBot, and PerplexityBot in robots.txt.
- Add schema.org Product, Organization, and BreadcrumbList to your pages.
- Ship an llms.txt file at your root.
- Run a free scan: /omni-audit.
Cite this report
Then, F. (2026). State of AI Visibility in Indonesian E-Commerce — Q3 2026. ShortcutSistem. https://www.shortcutsistem.com/reports/q3-2026-ai-visibility-id-ecommerce
Get the raw data
Researchers and journalists: the full anonymized dataset (CSV, ~1,200 rows) is available for non-commercial use. Request access.