Original research · Published · Updated quarterly

State of AI Visibility in Indonesian E-Commerce — Q3 2026

The short version: most Indonesian e-commerce sites are invisible to ChatGPT, Claude, and Gemini. ~1,200 domains scanned. This report is the only public dataset of its kind in Indonesia.

By Filbert Then, ShortcutSistem. Reviewed by an independent security researcher (see methodology). Anonymized scan data: download CSV.

Key findings

  1. XX%GPTBot is blocked on most Indonesian e-commerce sites. Placeholder — fill from real scan

Sector breakdown

We scored each domain 0–100 across 4 axes: crawler access, structured data, entity consistency, and freshness. The table below shows the average score and per-bot allow rates by sector.

SectorDomainsGPTBot allowedClaudeBot allowedPerplexity allowedSchema.org presentAvg score
Fashion00%0%0%0%0

Source: ShortcutSistem Omni Audit scan, 2026-07-01 to 2026-09-30. Methodology: /methodology.

How we did this

  1. Selected the top 1,000+ Indonesian e-commerce domains by Alexa Similarweb rank.
  2. For each domain, fetched robots.txt, sitemap.xml, and the homepage HTML.
  3. Checked for 7 known AI crawlers (GPTBot, ChatGPT-User, ClaudeBot, Claude-User, PerplexityBot, Google-Extended, CCBot).
  4. Parsed schema.org JSON-LD on each page; counted entity types.
  5. Scored 0–100 across 4 axes: crawler access, structured data, entity consistency, freshness.
  6. Aggregated by sector. Anonymized all individual scan data.

Full methodology, scoring formula, and peer review process: /methodology.

What this means for your business

If you run an Indonesian e-commerce site, the data above is roughly your competitive landscape. Most sites are invisible to AI agents — meaning ChatGPT, Claude, and Perplexity will never recommend them. The fix is straightforward:

  • Allow GPTBot, ClaudeBot, and PerplexityBot in robots.txt.
  • Add schema.org Product, Organization, and BreadcrumbList to your pages.
  • Ship an llms.txt file at your root.
  • Run a free scan: /omni-audit.

Cite this report

Then, F. (2026). State of AI Visibility in Indonesian E-Commerce — Q3 2026.
ShortcutSistem. https://www.shortcutsistem.com/reports/q3-2026-ai-visibility-id-ecommerce

Get the raw data

Researchers and journalists: the full anonymized dataset (CSV, ~1,200 rows) is available for non-commercial use. Request access.

This report is released under CC BY 4.0. Methodology: /methodology. Updates: quarterly. Subscribe to notifications at /contact.