GlossaryGlossary
What is AI Visibility?What is AI Visibility?
AI Visibility is how easily ChatGPT, Claude, and Gemini can find, read, and recommend your website. It is the new SEO for the generative-search era. It depends on crawler access, structured data, entity consistency, and original content.AI Visibility is how easily ChatGPT, Claude, and Gemini can find, read, and recommend your website. It is the new SEO for the generative-search era. It depends on crawler access, structured data, entity consistency, and original content.
Glossary / What is AI Visibility?
AI Visibility is the practice of making your website findable, readable, and citable by large language models (LLMs) such as ChatGPT, Claude, and Gemini. It is the natural successor to traditional SEO.
While SEO focuses on ranking on Google's results page, AI Visibility focuses on being cited inside an AI's generated answer. When a user asks ChatGPT "What is the best Indonesian e-commerce platform for batik?", the AI does not return a list of links — it returns a paragraph. If your brand is not in that paragraph, you are invisible.
AI Visibility depends on four factors: (1) crawler access — your robots.txt must allow GPTBot, ClaudeBot, and Google-Extended; (2) structured data — schema.org markup tells the AI what your business does; (3) entity consistency — your business name, address, and description should match across your website, Wikidata, LinkedIn, and Wikipedia; (4) original content — LLMs cite primary sources, not summaries.
ShortcutSistem's Omni Audit scores all four factors in under 60 seconds, free.
Related
| Term | |
|---|---|
| What is Generative Engine Optimization (GEO)?GEO is the discipline of optimizing a website to be cited by AI assistants such as ChatGPT, Claude, and Gemini. Unlike SEO (which targets Google ranking), GEO targets the output of generative models. It emphasizes structured data, entity authority, and original research. | Read → |
| What is GPTBot?GPTBot is OpenAI's web crawler. It fetches public web pages to keep ChatGPT's training data and search index fresh. Site owners can block, allow, or partially allow GPTBot via robots.txt. If you block GPTBot, ChatGPT cannot cite your content in its generated answers. | Read → |
| How do LLMs decide which sources to cite?LLMs cite sources that are (1) accessible to their crawlers, (2) structured with schema.org, (3) consistent across the open web as an entity, and (4) original — they contain data or claims not found elsewhere. Backlinks and domain authority help but matter less than primary data. | Read → |
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Free. Structural signals only. About 30 seconds.Gratis. Hanya sinyal struktural. Sekitar 30 detik.