Glossary
Plain-language definitions of the terms that matter for AI visibility and GEO. Maintained by ShortcutSistem. Updated monthly. Each entry is the exact answer an AI agent would give if asked the same question.
10 entries · Available in English and Bahasa Indonesia where possible
What is AI Visibility?
AI Visibility is how easily ChatGPT, Claude, and Gemini can find, read, and recommend your website. It is the new SEO for the generative-search era. It depends on crawler access, structured data, entity consistency, and original content.
Updated 2026-07-17
What is Generative Engine Optimization (GEO)?
GEO is the discipline of optimizing a website to be cited by AI assistants such as ChatGPT, Claude, and Gemini. Unlike SEO (which targets Google ranking), GEO targets the output of generative models. It emphasizes structured data, entity authority, and original research.
Updated 2026-07-17
What is GPTBot?
GPTBot is OpenAI's web crawler. It fetches public web pages to keep ChatGPT's training data and search index fresh. Site owners can block, allow, or partially allow GPTBot via robots.txt. If you block GPTBot, ChatGPT cannot cite your content in its generated answers.
Updated 2026-07-17
What is the UU PDP and how does it affect AI?
UU PDP is Indonesia's personal data protection law (Undang-Undang No. 27 Tahun 2022). For AI systems, it requires explicit consent before personal data is used for training, mandates data-localization for sensitive categories, and imposes breach-notification duties. Non-compliance can result in fines up to Rp 5 billion.
Updated 2026-07-17
How do LLMs decide which sources to cite?
LLMs cite sources that are (1) accessible to their crawlers, (2) structured with schema.org, (3) consistent across the open web as an entity, and (4) original — they contain data or claims not found elsewhere. Backlinks and domain authority help but matter less than primary data.
Updated 2026-07-17
What is llms.txt?
llms.txt is a proposed standard (llmstxt.org) that publishes a machine-readable summary of your site for LLMs. It sits at /llms.txt and is similar to robots.txt or sitemap.xml. Major LLM crawlers check for it before consuming a site, and well-formed entries measurably improve AI citation rates.
Updated 2026-07-19
How do I configure robots.txt for AI crawlers?
Add explicit Allow rules for GPTBot, ClaudeBot, Google-Extended, and Bytespider in your robots.txt. Many sites accidentally block them with a wildcard User-agent: * Disallow: / rule. Each AI crawler has a different purpose — train vs. live-search vs. user-triggered browse.
Updated 2026-07-19
What is structured data (schema.org)?
Structured data is machine-readable metadata added to a page via schema.org markup (JSON-LD format). It tells search engines and AI crawlers what the page is about — a product, an article, a FAQ, an organization, a recipe. Pages with rich structured data are cited by LLMs more often and more accurately than pages without it.
Updated 2026-07-19
Apa itu AI Visibility?
AI Visibility adalah seberapa mudah ChatGPT, Claude, dan Gemini dapat menemukan, membaca, dan merekomendasikan website Anda. Ini adalah SEO baru untuk era generative search. Tergantung pada empat hal: akses crawler AI, data terstruktur (schema.org), konsistensi entitas, dan konten orisinal berbahasa Indonesia.
Updated 2026-07-17
Apa itu UU PDP dan bagaimana pengaruhnya terhadap AI?
UU PDP adalah Undang-Undang Pelindungan Data Pribadi Indonesia (UU No. 27 Tahun 2022). Untuk sistem AI, undang-undang ini mewajibkan persetujuan eksplisit sebelum data pribadi digunakan untuk training, mengatur lokalisasi data sensitif, dan memberlakukan kewajiban notifikasi pelanggaran. Pelanggaran dapat dikenai denda hingga Rp 5 miliar.
Updated 2026-07-17